The Negroni

Did you know that this lovely Italian aperitif has its own week of celebration? Welcome to Negroni Week! The Negroni is a classic that was created in Florence back in the 1920s.


It has stood the test of time and is difficult to get wrong. The Negroni is just equal parts gin, Campari, and sweet vermouth. It starts off floral and ends on a spicy, bitter note. It is a cocktail meant for sipping and best enjoyed before a nice meal. Campari is a beloved Italian aperitif and has a very bold and bitter flavor. It gives this drink its signature look and can definitely be an acquired taste.


Now, with that history lesson out of the way, you are probably wondering why we are sharing this drink with you this week. The Negroni certainly strays from our recent fun and fruity cocktail posts – but Negroni Week is special in that it raises hundreds of thousands of dollars each year for charities around the world. Local bars and restaurants can choose their favorite charity to support and then donate profits from their Negroni classics and spin offs for one week each June. What could be better than drinking in the name of charity? It is Tuesday and I am already three Negronis deep! If you also want to partake in drinking for a cause, check out to find participating bars and restaurants near you. And once Negroni Week is over, use this recipe below to keep the Negroni party going well past June.

The NegroniDSC06613

Total Time: 5 minutes

Serves: 1


  • 1 ounce gin
  • 1 ounce Campari
  • 1 ounce sweet vermouth
  • Orange peel
  • Cubed ice


Pour equal parts gin, Campari, and sweet vermouth into an old-fashioned glass with ice. I use one large cube of ice to keep the process of melting to a minimum. Stir gently for a few seconds and top with an orange peel. If you are feeling timid about trying something this bitter, you can also add a bit of Prosecco or lemon-lime soda to mellow it out.

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